You have a great website, but how do people find you?
The answer is through promotion
Most site builders are great designing and building sites that look good. But if no one sees your site, what’s the point?
Increase your visibility and reach more people
Analytics
Do you want to be found online? It begins with gathering data and understanding who visits your site, where they go and what they do. Until we have metrics in place, we can’t tell what we’re doing right—or wrong. And it’s not just your web traffic, it’s your competitors, those you rank against. To build traffic, we need data.
Local Search
Even though most businesses are not just local, registering in local search is critical for all your Search and Paid Advertising. If you are not consciously focused on digital marketing—this is where you’re losing.
Content Marketing
Original, relevant content. We help you write and edit, crafting clear, concise messages intentionally directed at your audience. Content takes the form of articles, blog and social media posts, white papers, technical writing, video scripts and descriptions, and more. We can create a plan and repeatable process for delivering content on a schedule.
Search, SEO, and SEM
Human readers aren’t your only audience, we also write for search engines, crafting every page and article around a set of keywords designed to help you rank in Search. SEO or Search Engine Optimization, is organic. It’s the art and science of weaving keywords words into your site as well and installing analytics and measuring success. SEM is Search Engine Marketing, strategies that craft and promote pages that people want to visit. This includes paid ads.
Paid Advertising
If Search is one side of the coin, paid online advertising or PPC, Pay per Click is the other. First we review your accounts to make sure they are set up properly, in sync with Google Analytics and Search Console. Both monitor your site and alert us to issues that effect your ranking. Then we work to improve your ad quality scores and site rank. How we buy ads has dramatic effect on cost and effectiveness.
Campaigns
Campaigns are content—creative services we deploy that speaks to an audience to reach your goals. If branding is strategic, campaigns are tactical. Ad campaigns, Search campaigns, Awareness, Visibility, selling a product or service, promoting a cause, a candidate, or an idea.
What do you want the user to do as a result of seeing your ad?
Our modus operandi is to be very focused and clearly state your goals, so we can define our mission and brainstorm strategies.
Campaigns use every tool in our inventory, from targeting and audience building to marketing research and analysis. Design, messaging, and copy writing to analytics to track the effectiveness of our work, alter course, and refine everything we do, until we hit the mark.
After we build and launch your site, campaigns are how we provide continuous promotion.
Social Media
Social is a tool we deploy, a way to deliver content, an audience to nurture. We help you manage presence on each social channel, and create a methodology and raison d’etre for each channel. This helps create quality two way communications between your brand and your audience. This builds social proof that builds page and site rank.
Newsletters
Email marketing is a staple of online promotion. Managing newsletters is simply building an audience, delivering content and connecting with people who want to hear from you. We love newsletters, from retail to corporate, partners, and internal audiences.
News
If your site doesn’t make use of news, then you’re missing out on an entire channel of possibilities. We’re adept a creating, managing, and publishing news. Public Relation and Media Relations is the art and science of building relationships with media, passing them relevant content and seeing them publish their own articles about us. Getting ink works, increasing our visibility and reaching huge audiences that media represents.