Ok, so you have a great site, but how do people find you?
The answer is through promotion.
Original, relevant content. We help you write and edit, crafting clear, concise messages intentionally directed at your audience. COntent takes the form of articles, blog and social media posts, white papers, technical writing and more. And, we can create a plan and process for delivering content on a schedule.
Search, SEO, SEM and SERPS
Human readers aren’t your only audience. We also write for search engines, crafting every page and article around a set of keywords designed to help you rank in Search. SEO or Search Engine Optimization, is the art and science of weaving these words into your site as well and installing analytics and measuring success. SEM is Search Engine Marketing, and SERPs are the Search Engine Response Pages. We can also deploy tool sets to better understand your site and how you rank against the competition. All of this falls under our Search services.
If Search is one side of the coin, paid online advertising or PPC, Pay per Click is the other. First we review your accounts to make sure they are set up properly, in sync with Google Analytics and Search Console. Both monitor your site and alert us to issues that effect your ranking. Then we work to improve your ad quality scores and site rank. How we buy ads has dramatic effect on cost and effectiveness.
We perform Search and Paid in three month campaigns and work to improve response, learning over time what works.
We help you manage presence on each social channel, and create a methodology and raison d’etre for each channel. This helps create quality two way communications between your brand and your audience.