Every website needs a strong foundation to build upon.
Articles, press releases, whitepapers, forums, guides, and profiles are all an integral part of getting your brand out there.
Search engines have changed their algorithms often to favor well-written, original content, and even a few small press releases here and there can greatly drive traffic towards your website. Our content services tell the internet that you are active, relevant, and current.
Eric and Longbow helped us create a strategy and build an inbound marketing process & content creation. Working with our team to understand and clarify our messaging, we’ve engaged an audience and created momentum. Bottom line, we’re up 50% year over year.
—Tom Brandt, eTech Events
Clarity
Having strong and lengthy content is key to capturing search, but capturing actual customers requires a clear, concise message tailored to your intended audience.
It is important to understand that very few people will read every word while researching a service or product, rather, they will scan the text for the general ideas and then decide whether to stay or to move on. In order to get the most out of your content, it needs to be laser-focused, clearly state its intentions, and use the proper language expected by your target audience.
We help fine-tune your voice, from your mission statement to product offerings—and focus your written content on what matters.
Purpose-Driven
Behind every paragraph, there should be a guiding purpose, a reason for that particular text to be there, whether it’s reinforcing your mission statement or driving home a call-to-action. We design your site with content in mind, to convert passive visitors into active users.
Original
Google goes to great strides to determine who authors content, and posting the same articles or copy in multiple places only waters down ranking. Original content is king—and search engines credit the source. How we link to content on social media matters as well, as the practice of posting the same copy on several social channels defeats the purpose. Our strategy ensures every post is unique and drives people to your site.
Intentional
We do more than just write the occasional article we create a process that produces original content on a schedule. Content marketing is a strategy and it’s the long game, that means it’s continual. We create a plan, a raison d’etre (reason to be) for every channel we manage, and when we see what’s working, we fine tune operations. Think of it as a radio station, when someone tunes in, if content isn’t fresh and relevant, then you’re broadcasting nothing but dead air. Get intentional about your content marketing and see how we can help.