Content

Writing and Editing

Why does original content matter? Every website needs a strong foundation to build upon

Articles, press releases, whitepapers, forums, guides, and profiles are all an integral part of getting your brand seen and heard.

Search engines change their algorithms often to favor well-written, original content, and even a few small press releases here and there can greatly drive traffic towards your website. Our content services tell the internet that you are active, relevant, and current. And it takes more than Chat GPT to effectively tell your story.

Clarity

Having strong and lengthy content is key to capturing search, but capturing actual customers requires a clear, concise message tailored to your intended audience.

It is important to understand that very few people will read every word while researching a service or product, rather, they will scan the text for the general ideas and then decide whether to stay or to move on. In order to get the most out of your content, it needs to be laser-focused, clearly state its intentions, and use the proper language expected by your target audience.

We help fine-tune your voice, from your mission statement to product offerings—and focus your written content on what matters.

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Purpose-Driven

Behind every paragraph, there should be a guiding purpose, a reason for that particular text to be there, whether it’s reinforcing your mission statement or driving home a call-to-action. We design your site with content in mind, to convert passive visitors into active users.

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Original

Google goes to great strides to determine who authors content, and posting the same articles or copy in multiple places only waters down ranking. Original content is king—and search engines credit the source. How we link to content on social media matters as well, as the practice of posting the same copy on several social channels defeats the purpose. Our strategy ensures every post is unique and drives people to your site.

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Intentional

We do more than just write the occasional article we create a process that produces original content on a schedule. Content marketing is a strategy and it’s the long game, that means it’s continual. We create a plan, a raison d’etre (reason to be) for every channel we manage, and when we see what’s working, we fine tune operations. Think of it as a radio station, when someone tunes in, if content isn’t fresh and relevant, then you’re broadcasting nothing but dead air. Get intentional about your content marketing and see how we can help.

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Engaging writing with a human voice

The rise of AI makes writing look simple, but great content is crafted, not generated. Copywriting is one of our strengths and while modern tools like AI make us efficient, it still takes talent and experience to convey your brand.

Case in Point: The Press Release

Global Liberty Alliance, a leading advocate for the Rule of Law and Free Enterprise asked us to create a press release. GLA are attorneys who work to free people wrongly imprisoned in countries like China, Iran, and Cuba. Peoples lives are literally on the line and presenting factual information is critical.

ChatGPT and other AI that writes, often makes things up.

We researched and carefully crafted a press release, in the right format, that expressed the intent of GLA and worked to garner support and media coverage of their efforts. Then, we used AI to improve the document. And then, we cleaned up what it generated.

We presented two version to the client, and they chose the one that Chat GPT improved.

If we had asked the AI to write a press release, it could have never gotten to the same result. It took a skilled copywriter to start and finish this task. And it illustrates the case that people are still needed to write things. A human in the loop with knowledge and skill is still required.

We are available for help with content, from strategies and campaigns to the final product and publishing via web, social, print and more.